As I’ve noted elsewhere, there’s no single “101” tome that professionals can point to when they’re first starting out in the e-commerce industry. If there were, it would need to be revised constantly. Instead, professionals pull from a number of other disciplines, bringing key insights from these areas to bear in their business. Here are a few of the books that have had the most formative impact on my thinking. Business.
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Velocity: The Seven New Laws for a World Gone Digital
Ajaz Ahmed & Stefan Olander
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The Hard Thing About Hard Things
Ben Horowitz
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Converge: Transforming Business at the Intersection of Marketing and Technology
Bob Lord & Ray Velez
Buy
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The Everything Store
Brad Stone
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The Lean Startup: How Today's Entrepeneurs Use Continuous Innovation to Create Radically Successful Businesses
Eric Ries
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Zero to One: Notes on Startups, or How to Build the Future
Peter Thiel
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Principles
Ray Dalio
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The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumphs
Ryan Holiday
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The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture
Scott Belsky
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The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
Scott Galloway
Design.
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Designing for Emotion
Aarron Walter
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Designing for Touch
Brad Frost
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Above the Fold: Understanding the Principles of Successful Website Design
Brian Miller
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Just Enough Research
Erika Hall
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The Elements of Content Strategy
Erin Kissane
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Everyday Information Architecture
Karen McGrane
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Content Strategy for the Web, Second Edition
Kristina Halvorson & Melissa Rach
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Responsible Responsive Design
Scott Jehl
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Cross Cultural Design
Senongo Akpem
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Don't Make Me Think
Steve Krug
Technology.
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Coders: The Making of a New Tribe and the Remaking of the World
Clive Thompson
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The Mythical Man Month: Essays on Software Engineering, Anniversary Edition
Frederick Brooks Jr.
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The Best Interface is No Interface: The Simple Path to Brilliant Technology
Golden Krishna
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Progressive Web Apps
Jason Grigsby
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Hackers and Painters: Big Ideas from the Computer Age
Paul Graham